PUMA: ALIFE sessions Amsterdam

For Spring-Summer 2015, PUMA rekindled its partnership with the New York-based brand Alife to create a new collection. The power couple marked the drop of this brilliant collection by taking over the East London venue The Laundry for the now infamous ‘Alife Sessions’, with none other than the legendary hip-hop duo Mobb Deep as the headline act. Kult&Ace joined in on the fun, and brought along a host of key Dutch bloggers too. Needless to say, the party was lit.

Partner: Canoe Inc. London