PUMA: #R698Amsterdam


For a PUMA campaign – featuring the R698 running shoe – we teamed up with the influential Amsterdam-based urbex photographers Eugene McFly (@eugenemcfly) and PDY (@pdy). Together with Dutch online lifestyle magazine, BALLINNN’, we created a quick video of these guys as they shot the R698 sneakers around the city, quizzing them about their love for this concrete jungle and their vision of photography.