M.
M. (@jijbentm), the museum in the making for immersive art in Almere, challenged us to make M. live more in the minds and hearts of inhabitants of Almere and surroundings. Just like the overall approach of M., making each visitor a part of the art, we made sure to create an interactive awareness campaign that was actually designed together with the target audience.
ART
M.0
The creative campaign for M. was kicked off by a green graffiti track throughout the city center of Almere to guide inhabitants of the town to the location of the kick-off event. At the event, accessible to all, visitors were able to design their own ‘M’ on large posters and submit their art for the ‘street exhibition’. The campaign resulted in a multiple-flight poster campaign of community art throughout the whole of Almere.
CONTACT
De Clercqstraat 125 HS
1053 AK, Amsterdam
The Netherlands
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Tel: +31 (0)20 22 38 568
Email: hello@kultandace.com