PUMA BLX
With the return of the PUMA Speedcat OG, the brand aimed to reintroduce the silhouette to a new generation through a strong seeding strategy. With low-rise making its way back into fashion and motorsport references influencing today’s aesthetics, the central question became: how do you style the Speedcat in 2024?
To inspire the Dutch market, we designed a hands-on experience where stylists presented a wide range of looks. The focus: showcasing the Speedcat’s versatility through real people, curated styling, and a content-first setup.
PUMA
SPEEDCAT
FITSTOP
At the PUMA Speedcat Fitstop in Amsterdam, fifty fashion-forward guests explored the styling potential of the Speedcat OG through a three-part experience.
In the Seeding Pit, they received their pair of Speedcats, introduced through campaign visuals and product heritage. At the Styling Pit, Ansh46 guided guests in building a look that merged motorsport with streetwear. Finally, in the Content Pit, each outfit was captured in motion using a robotic camera setup, ready for socials.
Alongside the styling journey, guests could connect and unwind in the lounge with music, food, drinks and gaming. The atmosphere was high-energy and focused on personal connections.
The result: a strong moment of community, styling and content, offering a new take on an iconic silhouette.
CONTACT
De Clercqstraat 125 HS
1053 AK, Amsterdam
The Netherlands
Google Maps
Tel: +31 (0)20 22 38 568
Email: hello@kultandace.com