PUMA
BENELUX
In the light of future product drops, PUMA was challenged with grabbing back the attention of their Select Consumers. We managed to bring these consumers together for an intimate and interactive creative get-away full of inspiration, creativity and (new) connections.
PUMA
CREATIVE
CAMP
The described target audience consists of a large number of young creatives and entrepreneurs, as the rising number of registrations with the chamber of commerce show us. To be able to create an activation that actually caters to the needs of this audience, we conducted qualitative research (focus groups) and eventually developed PUMA Creative Camp not only for, but with the target audience. PUMA Creative Camp is the creative get-away for young creatives to escape the bustle of the big city. At the calming location at Tuinen van West we offered a full-day program with masterclasses and interactive workshops by experts from different industries and for the 60+ participants to get inspired, to create and to connect. The event with the motto ‘Slow down to speed up’ was rated a 9 by our participants, both the first (2022) and second edition (2023).
CONTACT
De Clercqstraat 125 HS
1053 AK, Amsterdam
The Netherlands
Google Maps
Tel: +31 (0)20 22 38 568
Email: hello@kultandace.com